Entertainment Architecture and Disney Design

The Walt Disney Company must be a fun place to work. Even the Seven Dwarfs have smiles on their faces as they sing Heigh-ho, Heigh-ho, its off to work we go!  But who knew cartoon characters would be asked to hold up the floors of Disney Headquarters in Burbank, California? Designed by internationally known American architect Michael Graves, this whimsical building is a landmark example of entertainment architecture. Disney Architecture Needs Disney Architects The Walt Disney Company is not just for kids. When you visit any of the Disney theme parks or hotels, youll find buildings designed by some of the worlds leading architects, including Michael Graves. Typically, theme park architecture is as the name implies — thematic. Borrowing popular motifs from history and fairy tales, theme park buildings are designed to tell a story. For example, its well known that the romantic Neuschwanstein Castle in Germany inspired Disneyland’s Sleeping Beauty Castle in Southern California. But the Walt Disney Company wanted more when Michael Eisner took over in 1984. Were not about safe-deposit boxes. Were in the entertainment business, Eisner told The New York Times. And so the company set out to find architects to develop an entertainment architecture. Architects Who Have Designed for the Walt Disney Company All architects do not submit to the blatant commercialism behind entertainment architecture. Most notably, when the Disney Company was enlisting architects for their Disney World expansion, Pritzker Laureate James Stirling (1926-1992) denied Disneys advances — the commercialization of Britains Queen, the  changing of the guard, and other regal traditions soured the Scottish-born architect on using architecture for frivolous commercial promotion. Many postmodernists, however, jumped at the challenge of designing an architecture whose purpose was to envelop entertainment. They also jumped at the chance to be part of the powerful Disney empire. Architecture becomes magic, whether designing for Disney or not in the 1980s and 1990s. Robert A. M. Stern may be the most prolific Disney architect. At the Walt Disney World Resort, his designs for the BoardWalk and the 1991 Yacht and Beach Club Resorts are modeled after New England private resorts and clubs — a theme Stern also used for the 1992 Newport Bay Club Hotel at Paris Disneyland in Marne-La-Vallà ©e, France. Even more Disneyesque is Sterns 1992 Hotel Cheyenne in France — conceived in the image of a nineteenth-century American western town, but filtered through the lens of Hollywood....Hotel Cheyenne is the town itself. The meaning of the lens of Hollywood is, of course, what became known as the Disney version and not the 1973 horror tale of robots gone amok in the Westworld movie by Michael Crichton. A New York architect known for his sleek, postmodern urban designs, Stern developed the art moderne Disney Ambassador Hotel in 2000 in Urayasu-shi, Japan — a design that looks back to an architecture that represented the promise, magic, and glamour of a time when travel and movies were a romantic escape. Stern is also a champion of the new urbanism movement. In 1997 Sterns architecture firm, RAMSA, was chosen to design the Master Plan for Disneys planned community known as Celebration, Florida. It was to be a real community, where real people live and commute to nearby Orlando, but modeled after a typical sleepy Southern town of children, bikes, and neighborhood pets. Postmodernist architects were enlisted to design playful town buildings, such as the multi-columned Town Hall by Pritzker Laureat Philip Johnson and the Googie-styled movie theater designed by Cesar Pelli. Michael Graves designed a small post office that looks like a lighthouse, or a silo, or a ships smokestack. Graham Gunds inn is designed for visitors to step into 1920s Florida relaxation, but Robert Venturi and Denise Scott Brown planned the local bank to look like the old J.P. Morgan vault on the Corner of Wall Street in Lower Manhattan — all postmodern fun. Colorado architect Peter Dominick (1941-2009) knew how to design Disneys Wilderness Lodge and Animal Kingdom Lodge — resort rustic based on American Rockies. The whimsical Michael Graves (1934-2015) incorporated swans and dolphins, waves and shells into the architecture of the Walt Disney World Swan and Walt Disney World Dolphin hotels. Charles Gwathmey (1938-2009) designed Bay Lake Tower to look like a modern convention center and hotel, which it was. Disney employees work in Team Disney office buildings, which in a postmodern world are designed to look like cartoons. Michael Graves dwarf-clad headquarters building in Burbank, California substitutes dwarfs for Classical order columns. Japanese architect Arata Isozaki uses sundials and mouse ears within the Orlando, Florida Team Disney building. Italian architect Aldo Rossi (1931-1997) created Celebration Place, an office complex that is a drive-by lesson of postmodernism in the history of architecture. When Rossi won the Pritzker Prize in 1990, the jury cited his work as being bold and ordinary, original without being novel, refreshingly simple in appearance but extremely complex in content and meaning. This is the architecture of a Disney architect. Disney Design Specifications At Disney, architects may (1) strive for historic authenticity and recreate historic buildings; (2) take a whimsical approach and exaggerate storybook images; (3) create subtle, abstract images; or (4) do all of these things. How? Take a look at the Swan and Dolphin hotels designed by Michael Graves. The architect creates a storybook destination without stepping on the toes of any Disney character. Giant sculptures of swans, dolphins, and shells not only greet each guest, but also stay with the visitors throughout their journey. Sculptures are everywhere.  Located near EPCOT in the Walt Disney World ® Resort, the hotels architectural theme not only takes storybook-like figures, but also environmental elements as their theme. Like the swans and dolphins, water and sunlight are everywhere. Waves are painted as murals on the hotels facade. The hotel itself is an entertainment destination. What is Entertainment Architecture? Entertainment architecture is the design of commercial buildings with a focus on amusing themes. The approach has  been loosely promoted and/or defined by the entertainment industry, with the Walt Disney Company leading the way. You might suppose that entertainment architecture is the architecture of theaters and amusement parks, and structures exclusively designed by Disney architects. However, the term entertainment architecture can refer to any building or structure, regardless of its location and function, provided that it is designed to stimulate the imagination and encourage fantasy and whimsy. The Frank Gehry-designed Walt Disney Concert Hall in California may be a hall for entertainment, but its design is pure Gehry. Some works of entertainment architecture are playful recreations of famous monuments. Some feature enormous statues and fountains. Entertainment architecture is often considered postmodern because it uses familiar shapes and details in unexpected ways. Examples of Entertainment Architecture Perhaps the most striking illustrations of entertainment architecture are amusing theme hotels. The Luxor Hotel in Las Vegas, for example, is designed to resemble a giant pyramid filled with over-sized imitations of ancient Egyptian artifacts. In Edmonton, Alberta, Canada, the Fantasyland Hotel stimulates make-believe by decking out rooms in various themes, like the Old West and ancient Roman splendor. You will also find many examples of entertainment architecture in Disney World and other theme parks. The Swan Dolphin Hotels may be considered entertainment architecture as guests discover giant birds lurking through windows into lobbies. It is a destination in and of itself. Likewise, the exaggerated pediment at Disney Headquarters in Burbank, California is not supported by Classical columns but is held up by six of the Seven Dwarfs. And Dopey? Hes at the top, within the pediment, unlike any other symbolic statuary youve ever seen. Building a Dream One of the best sources for in-depth information on buildings at Disney resorts world-wide is Building a Dream: The Art of Disney Architecture by Beth Dunlop. Dont let the Disney name in the subtitle fool you. Building a Dream is not a travel guide, a childs storybook or a sugarcoated romanticization of the Disney empire. Instead, Dunlops picture-packed book is a careful study of the imaginative and often-revolutionary designs found in Disney theme parks, hotels, and corporate offices. At over two hundred pages and with a focus on the Michael Eisner years, Building a Dream includes interviews with architects, drawings and color photos along with a helpful bibliography. Author Dunlop has written for numerous architecture, design, and travel magazines, as well as being the architecture critic at the Miami Herald for fifteen years. In Building a Dream, Dunlop approaches Disney architecture with the care and respect of an anthropologist. She examines original concept drawings and historic photographs and she conducts extensive interviews with architects, imagineers and corporate leaders. Architecture enthusiasts will be fascinated by the inside story of how the trendy architects Eisner hired managed to incorporate Disney motifs into complex and often abstract designs. Building a Dream is a book studded with anecdotes: We learn about the heated competition to build the Swan and Dolphin hotels and the oriental philosophies expressed in Isozakis striking Team Disney building. We make dizzy and sometimes disorienting leaps from Disneyland to Walt Disney World to EuroDisney. An occasional technical term, such as scuppers along the parapet may leave some readers baffled, but overall Dunlops tone is relaxed and conversational. Devoted Disney fans may wish Dunlop had spent more time on Cinderellas castle and Thunder Mountain. Even in its early days, the Walt Disney Company pioneered imaginative building styles. Dunlop traces the evolution of the first Disney Main Street, Future World and the original corporate offices. For Dunlop, however, the most exciting architecture was created when Eisner took over the company in 1984. When Eisner commissioned prize-winning architects to create new designs for Disney worldwide, the ideas baked into modern architecture were brought to the masses. This is the importance of the Disney architects. Sources Disney Deco by Patricia Leigh Brown, The New York Times, April 8, 1990 [accessed October 2, 2015]Additional photo of the Team Disney Building in Burbank, California by George Rose/Getty Images; additional photos of the Swan and Dolpin Hotels courtesy Swan Dolphin MediaWDW Architecture, http://www.magicalkingdoms.com/wdw/more/architecture.html [accessed January 25, 2018]RAMSA, Hotel Cheyenne, http://www.ramsa.com/project-detail.php?project451 and Disney Ambassador Hotel, http://www.ramsa.com/project-detail.php?project453langen [accessed January 28, 2018]Pritzker Prize, https://www.pritzkerprize.com/laureates/1990 [accessed January 26, 2018]

Race and the Sociological Imagination - 787 Words

For generations African Americans have been disadvantaged in America and effects of these injustices have made a lasting impression. Education is one of the leading problems in the black community. Though there have many reforms in education over the years, racial injustices still exist because no attention in placed on how legislature affects people of color. I was raised in a middle-class family of educators. My entire life I’ve been told to â€Å"stay in school, get an education, and work hard so that you can beat the system.† Recognizing the structural forces in my life has helped me understand my place in society. Being able to â€Å"understand everyday life, not through personal circumstances but through the broader historical forces that†¦show more content†¦Personally, I believe education is the key to combating racism. We must education our peers on our cultures. We must explain that â€Å"colorblindness† in society is not what’s best. Only by embracing and recognizing each other differences we will be able to break the social bubbles we live in. I’ve gained a stronger sense of racial awareness through this course. I have the ability to challenge and change other people’s ideologies and understand my own. I know because of my social position have scholarships, financial aide and the values of hard work and education instilled in me by my parents and grandparents. I’m also aware that many people are not able to gain that same access. Because of my racial awareness there is so much more I want to find out about the contributing factors that led to my family’s social position in New Orleans. It is through my racial awareness I plan to beat the system. Works Cited Desmond, Matthew, and Mustafa Emirbayer. Racial Domination, Racial Progress: the Sociology of Race in America. New York: McGraw-Hill Higher Education, 2010.Show MoreRelatedSociological Imagination1017 Words   |  5 PagesThe concept of â€Å"sociological imagination† is one that can be explained many different ways. A simple way to think of the sociological imagination is to see it as a way a person thinks, where they know that what they do from day to day in their private lives (like the choices they make), are sometimes influenced by the larger environment in which they live (Mills 1959, 1). What C.W. Mills meant by this concept is that it is the ability to â€Å"understand the larger historical scene in terms of its meaningRead MoreSociological Imagination And Cultural Imagination796 Words   |  4 Pagesneed to develop a sociological imagination to study how society affects individuals. The definition of sociological imagination by Mills, is â€Å"the vivid awareness of the relationship between experience and the wider society.† (1996-2016 LoveToKnow, Corp). 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Sociological Imagination can explain why a lifetime is lived through your own decisions, accomplishments and failures. It is a way for a person to look at their life as an outcome with their contact with the world. The textbook clarifies that,† The Sociological Imagination is defined as the abilityRead MoreThe Sociological Imagination Within The Medical School873 Words   |  4 PagesThere are other instances where the sociological imagination takes place in my route to entering medical school. The concept of race is another example of a force that is unforeseen, but plays a role in my life. As Marcy C. Waters describ es â€Å"Skin color is an important ascribed characteristic in American society. Less visible are national origin and nationality† (Optional Ethnicities: For Whites Only? 228). Essentially, race and nationality are forces that one does not have control over, but playRead MoreThe Sociological Imagination, By C. 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Program Evaluation as a Key Tool in Health and Human Services Free Essays

string(37) " is an issue that needs to be faced\." Program Evaluation as a Key Tool in Health and Human Services Maria Delos Angeles Mora HCA460 Research Methods in Health and Human Services Professor TyKeysha Boone April 22, 2013 Program Evaluation as a Key Tool in Health and Human Services In this competitive health care environment, consumers want and expect better health care services and hospital systems are concerned about maintaining their overall image. There is also attention to ways in which patient satisfaction measurement can be integrated into an overall measure of clinical quality. As lots of information is available to be used in a hypothetical evaluation. We will write a custom essay sample on Program Evaluation as a Key Tool in Health and Human Services or any similar topic only for you Order Now The American Red Cross is my selection due to that I worked with them for several years as a voluntary and telephonic representative to answer incoming calls that needed to be checked for different parts of the United States and commonwealth territories. The fundamental Principles of the Global Red Cross Network are based on humanity- the Red Cross, born of a desire to bring assistance without discrimination to the wounded on the battlefield, endeavors-in its international and national capacity-to prevent and alleviate human suffering wherever it may be found. Its purpose is to protect life and health and to ensure respect for the human being. It promotes mutual understanding, friendship, and cooperation lasting peace amongst all peoples, impartiality-it makes no discrimination as to nationality, race, religious beliefs, class or political opinions. It endeavors to relieve the suffering of individuals, being guided solely by their needs, and to give priority to the most urgent cases of distress, neutrality- In order to continue to enjoy the confidence of all, the Red Cross may not take sides in hostilities or engage at any time in controversies of a political, racial, religious or deological nature, independence-since the Red Cross is considered is independent. The national societies, while auxiliaries in the humanitarian services of their governments and subject to the laws of their respective countries, must always maintain their autonomy so that they may be able at all times to act in accordance with Red Cross principles, voluntary serv ice-is a voluntary relief movement not prompted in any manner by desire for gain, unity-is there is a Red Cross society in any one country no one can be turned out as it may be open to all. It must carry on its humanitarian work throughout its territory, and universality-as the Red Cross is a worldwide institution in which all societies have equal status and share equal responsibilities and duties in helping each other. In the continuing effort to improve human service programs, funders, policymakers, and service providers are increasingly recognizing the importance of rigorous program evaluations. They want to know what the programs accomplish, what they cost, and how they should be operated to achieve maximum cost-effectiveness. They want to know which programs work for which groups, and they want conclusions based on evidence, rather than testimonials and impassioned pleas. This paper lays out, for the non-technician, the basic principles of program evaluation design. It signals common pitfalls, identifies constraints that need to be considered, and presents ideas for solving potential problems. These principles are general and can be applied to a wide range of human service programs. We illustrate these principles here with examples from programs for vulnerable children and youth. Evaluation of these programs is particularly challenging because they address a wide diversity of problems and possible solutions, often include multiple agencies and clients, and change over time to meet shifting service needs. It is very important to follow the steps in selecting the Appropriate Evaluation Design. The first step in the process of selecting an evaluation design is to clarify the questions that need to be answered. The next step is to develop a logic model that lays out the expected causal linkages between the program (and program components) and the program goals. Without tracing these anticipated links it is impossible to interpret the evaluation evidence that is collected. The third step is to review the program to assess its readiness for evaluation. These three steps can be done at the same time or in overlapping stages. Clarifying the Evaluation Questions is a design of any evaluation begins by defining the audience for the evaluation findings, what they need to know, and when. The questions used are determine which of the following four major types of evaluation should be chosen such as: The Impact evaluations focus on questions of causality. Did the program have its intended effects? If so, who was helped and what activities or characteristics of the program created the impact? Did the program have any unintended consequences, positive or negative? How performance monitoring does provides information on key aspects of how a system or program is operating and the extent to which specified program objectives are being attained (e. g. numbers of youth served compared to target goals, reductions in school dropouts compared to target goals). Results are used by service providers, funders, and policymakers to assess the program’s performance and accomplishments. Process evaluations answer questions about how the program operates and document the procedures and activities undertaken in service delivery. Such evaluations help identify problems faced in del ivering services and strategies for overcoming these problems. They are useful to practitioners and service providers in replicating or adapting program strategies. Cost evaluations address how much the program or program components cost, preferably in relation to alternative uses of the same resources and to the benefits being produced by the program. In the current fiscal environment, programs must expect to defend their costs against alternative uses. As the comprehensive evaluation will include all these activities. Sometimes, however, the questions raised, the target audience for findings, or the available resources limit the evaluation focus to one or two of these activities. Whether to provide preliminary evaluations to staff for use in improving program operations and developing additional services is an issue that needs to be faced. You read "Program Evaluation as a Key Tool in Health and Human Services" in category "Papers" Preliminary results can be effectively used to identify operational problems and develop the capacity of program staff to conduct their own ongoing evaluation and monitoring activities (Connell, J. P. , Kubisch, A. C. , Schorr, L. B. , and Weiss, C. H. (1995). But this use of evaluation findings, called formative evaluations, presents a challenge to evaluators who are faced with the much more ifficult task of estimating the impact of an evolving intervention. When the program itself is continuing to change, measuring impact requires ongoing measurement of the types and level of service provided. The danger in formative evaluations is that the line between program operations and assessment will be blurred. The extra effort and resou rces required for impact analysis in formative evaluations has to be measured against the potential gains to the program from ongoing improvements and the greater usefulness of the final evaluation findings. Performance monitoring involves identification and collection of specific data on program outputs, outcomes, and accomplishments. Although they may measure subjective factors such as client satisfaction, the data are numeric, consisting of frequency counts, statistical averages, ratios, or percentages. Output measures reflect internal activities: the amount of work done within the program or organization. Outcome measures (immediate and longer term) reflect progress towards program goals. Often the same measurements (e. g. number/percent of youth who stopped or reduced substance abuse) may be used for performance monitoring and impact evaluation. However, unlike impact evaluation, performance monitoring does not make any rigorous effort to determine whether these were caused by program efforts or by other external events. The way that we are looking at Design Variations is when programs are operating in a number of communities, the sites are likely to vary in mission, structure, the nature and extent of project implementation, primary clients/targets, and timeliness. They may offer somewhat different sets of services, or have identified somewhat different goals. In such situations, it is advisable to construct a â€Å"core† set of performance measures to be used by all, and to supplement these with â€Å"local† performance indicators that reflect differences. For example, some youth programs will collect detailed data on youth school performance, including grades, attendance, and disciplinary actions, while others will simply have data on promotion to the next grade or whether the youth is still enrolled or has dropped out. A multi-school performance monitoring system might require data on promotion and enrollment for all schools, and specify more detailed or specialized indicators on attendance or disciplinary actions for one or a subset of schools to use in their own performance monitoring. Another look is at the Considerations/Limitations when selecting performance indicators, evaluators and service providers need it is important to consider: The relevance of potential measures to the mission/objective of the local program or national initiative. The comprehensiveness of the set of measures. The program’s control over the factor being measured. The validity of the measure and the reliability and accuracy of the measure, feasibility of collecting the data. How much effort and money is required to generate each measure? Practical Issues. The set of performance indicators should be simple, limited to a few key indicators of priority outcomes. Too many indicators burden the data collection and analysis and make it less likely that managers will understand and use reported information. Regular measurement, ideally quarterly, is important so that the system provides the information in time to make shifts in program operations and to capture changes over time. However, pressures for timely reporting should not be allowed to sacrifice data quality. For the performance monitoring to take place in a reliable and timely way, the evaluation should include adequate support and plans for training and technical assistance for data collection. Routine quality control procedures should be established to check on data entry accuracy and missing information. At the point of analysis, procedures for verifying trends should be in place, particularly if the results are unexpected. The costs of performance monitoring are modest relative to impact evaluations, but still vary widely depending on the data used. Most performance indicator data come from records maintained by service providers. The added expense involves regularly collecting and analyzing these records, as well as preparing and disseminating reports to those concerned. This is typically a part-time work assignment for a supervisor within the agency. The expense will be greater if client satisfaction surveys are used to measure outcomes. An outside survey organization may be required for a large-scale survey of past clients; alternatively, a self-administered exit questionnaire can be given to clients at the end of services. In either case, the assistance of professional researchers is needed in preparing data sets, analyses, and reports. Process Analysis key element in process analysis is a systematic, focused plan for collecting data to: (1) determine whatever the program model is being implemented as specified and, if not, how operations differ from those initially planned; (2) identify unintended consequences and unanticipated outcomes; and (3) understand the program from the perspectives of staff, participants, and the community. The design variation is the systemic procedure used to collect data for process evaluation often include case studies, focus groups, and ethnography. As strong pressures demonstrates program impacts dictates making evaluation activities a required and intrinsic part of program activities from the start. At the very least, evaluation activities should include performance monitoring. The collection and analysis of data on program progress and process builds the capacity for self-evaluation and contributes to good program management and efforts to obtain support for program continuation-for example, when the funding is serving as â€Å"seed† money for a program that is intended, if successful, to continue under local sponsorship. Performance monitoring can be extended to non-experimental evaluation with additional analysis of program records and/or client surveys. These evaluation activities may be conducted either by program staff with research training or by an independent evaluator. In either case, training and technical assistance to support program evaluation efforts will be needed to maintain data quality and assist in appropriate analysis and use of the findings. There are several strong arguments for evaluation designs that go further in documenting program impact. Only experimental or quasi-experimental designs provide convincing evidence that program funds are well invested, and that the program is making a real difference to the well-being of the population served. These evaluations need to be conducted by experienced researchers and supported by adequate budgets. A good strategy may be implementing small-scale programs to test alternative models of service delivery in settings that will allow a stronger impact evaluation design than is possible in a large scale, national program. Often program evaluation should proceed in stages. The first year of program operations can be devoted to process studies and performance monitoring, the information from which can serve as a basis for more extensive evaluation efforts once operations are running smoothly. Finally, planning to obtain support for the evaluation at every level-community, program staff, agency leadership and funder-should be extensive. Each of these has a stake in the results. Each should have a voice in planning. And each should perceive clear benefits from the results. Only in this way will the results be acknowledged as valid and actually used for program improvement. Reference Connell, J. P. , Kubisch, A. C. , Schorr, L. B. , and Weiss, C. H. (1995) New Approaches to Evaluating Community Initiatives: Concepts, Methods, and Contexts. Washington, DC: The Aspen Institute. Ellickson, P. L. , Bell, R. M. , and McGuigan, K. (1993) â€Å"Preventing Adolescent Drug Use: Long- Term Results of a Junior High School Program. American Journal of Public Health 83(6): 856-861. Engle, R-F and Granger, CW. J. (1987) â€Å"Cointegration and Error Correction: Representation, Estimation and Testing. † Retrieved from: Econometrica 55: 25 1-276. Evaluation Strategies for Human Service Programs. Retrieved from http://www. ojp. usdoj. gov/BJA/evaluation/guide/documents/evaluation_strategies. html#p 6. Heckman, J. J. (1979) â⠂¬Å"Sample Selection Bias as a Specification Error. † Econometrica 47:153-162. IRB Forum. Retrieved from www. irbforum. rg. Joreskog, K. G. (1977) â€Å"Structural Equation Models in the Social Sciences. † In P. R. Krishnaiah (ed. ), Applications of Statistics, 265-287. Amsterdam: North-Holland; Bryk, A. S. and Raudenbush, S. W. (1992) Hierarchical Linear Models: Applications and Meta- Analysis Techniques. Newbury Park, CA: Sage Kalbfleish, J. D. , and Prentice, K. L. (1980) the Statistical Analysis of Failure Time Data. New York: Wiley. Kumpfer, K. L, Shur, G. H. , Ross, J. H. , Bunnell, K. K. , Librett, J. J. and Milward, A. R. 1993) Measurements in Prevention: A Manual on Selecting and Using Instruments to Evaluate Prevention Programs. Retrieved from: Public Health Service, U. S. Department of Health and Human Services, (SMA) 93-2041. Monette, Duane R. , Thomas J. Sullivan, Cornell R. DeJong. Applied Social Research: A Tool for the Human Services, 8th Edition. Wadswo rth, 2014-03-11. . MREL Appendix A. Retrieved from: http://www. ecs. org/html/educationIssues/Research/primer/appendixA. asp. Program Evaluation 101: A Workshop. Retrieved from: http://aetcnec. ucsf. edu/evaluation/pacific_evaluation%5B1%5D. ppt. How to cite Program Evaluation as a Key Tool in Health and Human Services, Papers

Transnational corporation - Starbucks free essay sample

Overall, I believe that Starbucks appears to be a â€Å"good† company as a whole because it has flourished worked hard to make the name well known around the world, continued to generate billions of dollars in different categories from revenues to operating income whilst still helping out various communities in the local and global public. Another reason why I would consider Starbucks as a â€Å"good† company would be that they do help and support the communities that provide their teas, coffees and cocoa for their businesses. Certainly, unlike some companies, Starbucks has taken into condition the many reported scandals and changed the way they do their work such as paying their employees the minimum wage, being environmentally friendly with water and their cups, opening stores with permission and lastly telling the public that they are a non-political organization and do not support any individual political causes. To continue this further, to be able to be a billion dollar company, Starbucks has maintained great value for their beverages food to keep many customers happy and still continuing to buy their product. We will write a custom essay sample on Transnational corporation Starbucks or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also, I believe that Starbucks is a â€Å"good† company because they support many charities that help youth in Canada and donate millions of dollars to good causes around the developing countries with the products they sell. The last reason why I think Starbucks is a â€Å"good† company is the way they are able to market their product and expand their company by acquiring a few subsidiary companies that are also doing well in the economy. Those are my reasons to why I believe Starbucks is a â€Å"good† company.